Jared H. Bryant

Jared H. Bryant advises companies on a broad range of advertising, marketing, and consumer protection matters. His practice includes counseling on issues such as advertising claim substantiation, endorsements and influencer marketing, environmental and sustainability claims, health and wellness advertising, pricing practices, subscription programs, IP, cause marketing campaigns, cause marketing initiatives, product labeling, and compliance with Federal Trade Commission, U.S. Food and Drug Administration, and other regulatory requirements. He also counsels clients on the legal structuring of contests, sweepstakes, games, and other marketing initiatives, helping them navigate the varying state and federal laws that may apply. 

His clients range from emerging startups to Fortune 500 companies across a variety of industries, including consumer products, cosmetics, food and beverage, apparel, retail, and technology. Jared is known for providing practical, business-oriented advice that enables clients to pursue innovative marketing strategies while effectively managing legal and regulatory risk. 

In addition to his regulatory counseling practice, Jared drafts and negotiates a variety of commercial marketing-related agreements, including influencer, ambassador, sponsorship, and marketing services agreements. He regularly reviews advertising copy, marketing materials, social media content, commercials, and other consumer-facing communications, and develops and delivers trainings, presentations, and continuing legal education programs on advertising and regulatory compliance matters. 

Jared represents clients in advertising disputes, advising companies through challenges ranging from competitor demand letters to proceedings before the National Advertising Division. 

While earning his J.D. from Georgetown University Law Center, Jared clerked in the Office of the General Counsel at NASA headquarters, where he supported the Commercial and Intellectual Property Law practice.